Individual Giving, Legacies & Brand Manager

Our mission is to inspire, involve and empower older people in Scotland, and influence others so that people can enjoy better later lives. To help us achieve that, our marketing activity aims to successfully increase donations and raise our profile and impact. In this role you’ll aim to achieve this and deliver impact for older people in Scotland by providing leadership, insight and guidance to the marketing team.  

As a key member of the charity’s management team, you will bring your professional expertise and high-quality people management skills to develop the team to deliver their best.

Working closely with the Associate Director of Fundraising & Marketing you will develop and implement strategies to promote individual and legacy giving to drive support and donations as part of the charity’s overall income generation strategy. You will manage, direct and support the team to meet ambitious annual targets whilst keeping expenditure within agreed limits.

You will develop and implement strategies to raise the charity’s brand awareness with a focus on storytelling, demonstrating the impact of our services, brand management, website development and direct marketing to cover the full marketing mix across multiple media channels. 

This role is a hybrid blend of office-based (in Edinburgh) and home-based work.

In return for your hard work, enthusiasm and commitment to our values you’ll receive a generous benefits package:

• Generous holiday allowance of 37 days (FTE) plus 2 fixed public holidays
• Flexible working opportunities from day one
• A range of learning and development opportunities
• Company sick pay
• Healthcare benefit through Westfield Health
• Discounted gym membership
• Cashback scheme from major retailers
• Contributory pension scheme with employer contributions of 9%
• A comprehensive package of support though our Employee Assistance Programme
• Group life cover up to three times your annual salary
• Cycle to work scheme
• Carers support
• The option to buy more holidays or sell them
• Enhanced maternity and paternity policies.

Full details of the role are available below. Please contact recruitment@agescotland.org.uk with any queries about this role.

Closing date: 9pm, Sunday 19^th May 2024.

Interviews will take place in Edinburgh on Wednesday 29^th May 2024.